Finding a strong nurse or HCA for a job can be difficult for nursing home and care home managers and owners. Traditional methods of advertising in the newspaper or on radio simply aren’t as effective as they used to be. It’s important that you are able to make enough noise so that potential healthcare applicants know you have a vacancies. Spread the net wide enough to attract a wide selection of candidates, attract them to apply for a role and find out enough details about them to make an informed decision on the next stage. This is where an effective social media healthcare recruitment strategy can be very beneficial.
Here are just some of the benefits of using social media as a part of your healthcare recruitment strategy:
Healthcare organisations have been using social media to promote their brand, products and services for years but they often overlook the benefits this has on the ability to recruit new team members at all levels. Representing your brand on platforms like Facebook, Twitter, Instagram and LinkedIn allows job-seekers to get an inside look at the ethos of the business and the benefits that would come from working for you.
Adds personality to your company
Social media is amazing in allowing you to use a more personalised approach to recruitment. By regularly posting engaging content which reflects the ethos of your brand, you will create a company personality that job-seekers can engage with. In addition, you can give more insight into the working environment within your company.
Examples of existing employees
Social media allows you to share content relating to the experiences and successes of existing nurses, care assistants or support workers. Things like employee profiles and celebratory congratulations are a great way of illustrating what it’s like to work for your company from the point of view of an actual employee. This gives much more credibility to your brand and allows potential candidates to get a glimpse of the benefits they could experience when working for you.
When it comes to recruitment, although there are a number of digital avenues to advertise through, it can be difficult to attract candidates when your job listings get buried at the bottom of a huge pile. However, social media allows you to be consistent and ensure that your brand’s voice is heard. Making use of hashtags is also a great technique for brand promotion.
Honest job adverts
One of the biggest benefits that comes with using social media as part of your healthcare recruitment strategy is that you are able to give an honest and detailed depiction of your brand. Using social media to post job adverts or link to third party jobs boards will give candidates more information and put the job role into context.
Of course it is important to make sure each advert provides a route to apply. Ensure you link to the job page on your website or an online job advert. The point is in the first instance to make applying a simple and easy process, with the right processes in place, managing applicants will be easy.
Paid social media
Your reach is only as big as your followers on social media platforms, we highly recommend paying to boost the reach of your post. This can be very cost effective however, as Facebook in particular allows you to target geographic areas and specific careers or hobbies. Making your advert often very effective.
Go Apply understands nursing homes and care homes in the UK. We are specialists in building applicant generating social media strategies as part of a recruitment solution. Simply we present rapid solutions for your team to source and recruit candidates more effectively. Get in touch with Go Apply now to find out how we can support you in developing your healthcare recruitment strategy.
If your aim is to recruit the best staff for your nursing home or care home, one of the most powerful tools you can utilise is social media. Facebook in particular, is very powerful for nursing home recruitment.
Facebook is now the biggest platform on the planet and it’s new job advertising service is fast, easy and, most importantly, free. Here are just a few stats to support why you should be using it:
Engaging on Facebook has always been an effective and affordable way to promote a business. It offers plenty of ways to boost your company image and build a personal connection to those who choose to follow you. You can join in with various groups associated with your business and build brand awareness. You can also use their advertising software to carefully target potential customers around the globe.
But what about nursing home recruitment?
Finding the best candidates in your area isn’t always easy. Putting an ad in the local newspaper can cost a significant amount of money. But then who reads newspapers nowadays? If you want a better way to carry out your nursing home recruitment, it’s called Facebook Job Postings. And it’s a powerful tool.
What is Facebook Jobs?
Facebook Jobs is open to any business that is registered on the platform and is simple to set up. All you need to do is sign onto the job posting page and complete your advertisement. You can post any listing on your business site for free. If you want to actively reach out to a certain audience you can use their targeted advertising to widen the scope of your recruitment campaign.
What Are The Benefits?
The first thing you’ll notice is that Facebook gives you access to a pretty big talent pool. When you consider that nearly 79% of people are likely to use social media when they are looking for a job, you begin to see the true power of what it can deliver. Why spend £500 on a newspaper advert when you can target specific people in your location with a Facebook job posting?You can define your ad by location, interests, type of person or a whole host of other parameters that effectively help you target individuals who are much more likely to be interested in your job vacancy.
There are other ways that that you can use Facebook if you don’t want to take advantage of the demographic targeting. The shareability of job ads means that other healthcare workers and colleagues can help spread word about your vacancy. You can also reach passive candidates who may not have been looking for a new job by engaging with them on your business page or in groups.One great thing about Facebook Jobs is that people can apply directly either on mobile or on a desktop. You have the option to contact candidates via Messenger and arrange an interview or get further details if you need them.
Finally, the job management tool provided by Facebook enables you to keep track of everything, ensuring a smoother and more productive recruitment process.
If you’ve been wasting money putting ads in newspapers and want a more productive and cost effective way to manage your nursing home recruitment but not quite sure how to go about this, get in touch with us at Go Apply.
Did you know that 73% of millennials found their last position through social media? Social media is one of the most powerful tools with a mass audience, making it a very lucrative medium for recruiters. Today more and more recruitment agencies are using social media recruitment marketing to reach the best and untapped talent. In addition most Millennials are using social media as an effective channel to find a job.
Take for instance the corporate social media platform, now owned by the Microsoft Corporation, LinkedIn. It’s aim is to bolster corporate connections and interactivity. The platform is popular with employees and job hunters, employers and recruitment agencies. It has success stories, where individuals secure their dream job. So social media recruitment marketing has changed the face of recruitment. In fact, Staff.com recently reported that 92% of companies are also currently using social media when recruiting. And it’s not just LinkedIn making an impact.
So what are the real recruiter benefits of embracing social media recruitment:
Massive Instant Reach
Most social media platforms have a high daily visitor ratio with a higher population millennials. This makes it easier for recruiters and companies to communicate with a targeted or predefined audience. For instance, posting a job advert via a paid Facebook campaign. So by targeting job titles, you increase your chances of reaching the right talent for your position, instantly.
Using Social Media
The average internet user now spends over 2 hours a day on social media. This means essential time spent “liking” and “sharing” posts – spreading information across their own connections.
- It’s this behavior that expands the natural reach of a post, so make sure your team get involved!
For example try maximising social media recruitment and allow recruiters to post ads. Meaning the use of exact criteria such as likes, interests, demographics and location means recruiters will target talent, with minimal effort.
Social Media Recruitment Costs
Social media recruitment adds another weapon to the armoury and makes the recruitment advertising process more cost effective as teams rely less on expensive job boards.
Recruiting via Social media also provides wide access to new candidates, cutting down on the time spent head hunting. Therefore the cost of social media recruitment is also relatively lower than other mediums, or even free. So this makes it ideal for recruitment agencies looking to reduce job board dependence and costs.
Social Media Referrals
Engagement on social media platforms is immediate and done right, effortless. Individuals can easily share job vacancies or make referrals with a simple click. With the right strategy, it is easier for recruiters to get access to the right talent and talent networks.
Social Media Control
As a recruitment agency owner or manager, a major concern often is that of control.
- Your brand is being used in posts and you may not always approve.
- Consider strategy and internal policies.
- Ensure that you know how to write a social media policy and implement immediately.
- Provide the team a structured social media strategy.
- Seek support from a price sensitive marketing business like Woya Digital.
The recruitment industry is unique in many ways. Having a recruitment marketing and social media partner that understands your sector is key to success.
Woya Digital knows and understands the recruitment sector and recruitment marketing first hand. We appreciate that attracting candidates is essential, yet brand positioning for needs to remain consistent. Find our more about our packages designed for recruitment marketing.
Woya Care provides recruitment support for healthcare organisations. We can assist healthcare companies including nursing homes of all sizes, anywhere to effectively fill internal vacancies and provide a recruitment legacy moving forward. Saving agency, advertising and other associated costs, including our fee, guaranteed!