Develop a Social Media Healthcare Recruitment Strategy

Develop a Social Media Healthcare Recruitment Strategy

Finding a strong nurse or HCA for a job can be difficult for nursing home and care home managers and owners. Traditional methods of advertising in the newspaper or on radio simply aren’t as effective as they used to be. It’s important that you are able to make enough noise so that potential healthcare applicants know you have a vacancies. Spread the net wide enough to attract a wide selection of candidates, attract them to apply for a role and find out enough details about them to make an informed decision on the next stage. This is where an effective social media healthcare recruitment strategy can be very beneficial.

Here are just some of the benefits of using social media as a part of your healthcare recruitment strategy:

Brand promotion

Healthcare organisations have been using social media to promote their brand, products and services for years but they often overlook the benefits this has on the ability to recruit new team members at all levels. Representing your brand on platforms like Facebook, Twitter, Instagram and LinkedIn allows job-seekers to get an inside look at the ethos of the business and the benefits that would come from working for you.

Adds personality to your company

Social media is amazing in allowing you to use a more personalised approach to recruitment. By regularly posting engaging content which reflects the ethos of your brand, you will create a company personality that job-seekers can engage with. In addition, you can give more insight into the working environment within your company.

Examples of existing employees

Social media allows you to share content relating to the experiences and successes of existing nurses, care assistants or support workers. Things like employee profiles and celebratory congratulations are a great way of illustrating what it’s like to work for your company from the point of view of an actual employee. This gives much more credibility to your brand and allows potential candidates to get a glimpse of the benefits they could experience when working for you.


When it comes to recruitment, although there are a number of digital avenues to advertise through, it can be difficult to attract candidates when your job listings get buried at the bottom of a huge pile. However, social media allows you to be consistent and ensure that your brand’s voice is heard. Making use of hashtags is also a great technique for brand promotion.

Honest job adverts

One of the biggest benefits that comes with using social media as part of your healthcare recruitment strategy is that you are able to give an honest and detailed depiction of your brand. Using social media to post job adverts or link to third party jobs boards will give candidates more information and put the job role into context.


Of course it is important to make sure each advert provides a route to apply. Ensure you link to the job page on your website or an online job advert. The point is in the first instance to make applying a simple and easy process, with the right processes in place, managing applicants will be easy.

Paid social media

Your reach is only as big as your followers on social media platforms, we highly recommend paying to boost the reach of your post. This can be very cost effective however, as Facebook in particular allows you to target geographic areas and specific careers or hobbies. Making your advert often very effective.

Go Apply understands nursing homes and care homes in the UK. We are specialists in building applicant generating social media strategies as part of a recruitment solution. Simply we present rapid solutions for your team to source and recruit candidates more effectively. Get in touch with Go Apply now to find out how we can support you in developing your healthcare recruitment strategy.