Running a successful healthcare recruitment open day: Marketing

Running a successful healthcare recruitment open day: Marketing

As with many business endeavours, marketing is a critical element to success when you’re planning a healthcare recruitment open day. Building your healthcare brand awareness among potential candidates is essential to attract talent, but when you’re planning a recruitment drive, it is even more important to achieve the numbers you want.

Marketing a healthcare recruitment open day is essential:

  • It helps to get your open day in front of the right nurses, carers and potential candidates (or their family) and attract more registrations.
  • With the healthcare industry struggling to meet the right levels of staffing in all areas, marketing is important for attracting the experienced, qualified candidates you need too. It gives you an opportunity to show off why staff should be keen to work in your nursing home or care home.

Here are five areas to focus on to kickstart your marketing efforts for your healthcare recruitment open day:

  1. Know your budget

Effective marketing requires you to invest financially in your efforts. A portion of your whole event budget should be set aside for marketing purposes, allowing you to undertake tasks such as printing merchandise materials and boosting social media posts.

  1. Plan your on the day marketing materials

Preparing materials in advance can make the whole process smoother. Plan and create your materials, from the social media posts you’ll be using, to emails or SMS reminding candidates of their appointment and signage that will point attendees in the right direction. This can help ensure all your materials are on brand while allowing you to focus on the event and the maximum possible attendance.

  1. Spread the word

Of course, you want your marketing efforts to boost awareness of your healthcare recruitment open day and increase nurse and healthcare assistant applications (or chefs, activity organisers) luckily there is a number of ways you achieve this. Use your social media channels to boost your reach and contact local media outlets to run your story. Job boards, newspapers, radio, Facebook (targeted advertising can help), Google Adwords. Plus using the details of previous applicants (be careful of GDPR here though post 25/05/2018) and requesting internal referrals are also an excellent way to get more people through the door of your event.

  1. Have an online application process

Your website or a branded online portal should be the method for candidates to register their details and discover more. As part of your marketing strategy, you should be creating designated landing pages and embed the registration process to make it as simple as possible.

According to the World of Work research by International Labour Organization, millennials look and apply for jobs online. The research was conducted in June 2016 across Europe. 70% of the respondents think they know where to look for work online. Millennials mainly apply as follows:

  • Job Boards (65%)
  • Company websites (44%)
  • Social media channels for professionals and businesses, like Facebook, LinkedIn and Glassdoor (31%)
  • Directly contacting employers (32%)
  • Online Search Engines (31%)
  • Printed Media (24%)
  1. Focus on building your employer brand

Your employer brand is vital for both attracting and retaining talent. Over three quarters of candidates are considered passive, meaning you need to actively take steps to entice them away from their current employer.

Working with a professional team can help with all these areas, apply now for a complimentary healthcare recruitment healthcheck for your organisation.