Go Apply Wins Award for Innovation

Go Apply Wins Award for Innovation

Imagine our surprise to win the Award for Innovation at last weeks Observer Business Excellence Awards!

We were shortlisted and attended a gala dinner to celebrate with other finalists. To win the award truly supports our drive and determination to make a difference in the healthcare and care home sector. It also provides clarity, as we have an outstanding product portfolio that supports our client goals 100%.

Congratulations to the whole Go Apply team for this outstanding achievement.

About Go Apply

The Go Apply objective is to support healthcare organisations across the UK with innovative internal recruitment solutions. We provide an alternative to traditional recruitment agencies, by working with our clients to fix internal issues and pursue the following client goals.

1.   Reduce agency spend / reliance

2.   Reduce internal vacancies

3.   Improve the candidate hiring experience

Our blueprint is clear in design and allows us to support businesses to empower their internal hiring process through the following steps:

  • Hiring Process

We build and prepare slick recruitment processes that candidates and hiring managers love

  • Recruitment Systems

Manual or digital systems can be equally effective in different scenarios, we work with our clients for the best fit

  • People

We can support your recruitment team by empowering them to be hiring superstars

  • Recruitment Marketing

Ensuring vacancies gain maximum coverage will bring new applications. We find cost effective methods for results

  • Recruitment Support

We provide local recruitment support sourcing, screening and interviewing potential candidates

Services and Results

The UK healthcare market is currently experiencing unprecedented vacancy levels. According to a report in the Guardian last year: “On average, in care homes there are about 2,800 unfilled manager jobs at any one time while, despite concerted recruitment drives, vacancy rates and turnover rates continue to climb.” In addition the true sector vacancy rate calculated by Skills For Care in 2018 was 8.0%, equivalent to around 110,000 vacancies at any given time. This presents a very real challenge for healthcare organisations and internal recruiters who are seeking to attract the best candidates. Bringing new people into the sector is also proving to be a challenge and the overspend on temporary agency staff is on the rise according to the latest CQC State of Care report. Attracting a younger demographic is important in order to replace those who will retire in the next few years. This is made even more vital when you consider that a further 650,000 job places will need to be filled by 2035 to cope with the care needs of an ageing population.

These clear reviews and official warnings prove that Go Apply’s services are in demand. By offering an innovative alternative to traditional temporary staff agencies and permanent placement agencies we can significantly reduce costs and damaging agency reliance, offer improved continuity of staff, plus a legacy to our clients for the future. This is also a service that we guarantee based on results.

We have provided various client solutions:

Is Your Outdated Care Home Website Damaging Your Business?

Is Your Outdated Care Home Website Damaging Your Business?

According to web credibility from Stanford, 75% of users are likely to pass judgement on a company’s credibility based solely on its website design. Slow download speeds, poorly structured layout and outdated content can quickly create the wrong impression. For a care or nursing home business, in today’s digitally focused world, your company website is crucially important.

While not having a website at all can be a massive failing, there’s no doubt that a poorly designed website can be just as damaging. After all, it’s your online storefront and is the first opportunity you get to create a positive impression with your potential clients and job candidates.

1. Care Home Credibility

First impressions count, especially when it comes to care homes choice! Families want to be sure that they are choosing the best option for their loved one going into care, a home they can count on and trust. Individuals turn online to Google to search for services and products before making any further decisions.

Research tells us that it only takes about 0.05 seconds for a viewer to make up their mind about what kind of care home you run and whether it suits their needs. A poorly designed website will raise concerns about how your care home performs, including the quality of care that you provide to residents.

In creating an inviting, impressive and attractive looking website you will boost your care home credibility, making potential clients (and job seekers!) more likely to engage with your care home further.

2. Google Rankings

While your care home website must look good, it also needs to rank well on search engines such as Google. Search engine optimisation or SEO is an area of website development that has become increasingly sophisticated over the last few years. Some of the reason that your care home website may not be currently ranking well in a Google search are:

  • It might be that you have outdated information on your site. Google gives preference to websites that are regularly updated
  • You website may not be optimised for SEO. Putting the right keywords in your content and signing up to services like Google My Business can all help solve this problem
  • Google loves a wide range of content such as video, images and infographics. Having variety on your website can make you even more visible
  • Slow website load speed will have a definite negative affect on your website ranking

Many care homes pay far too little attention to SEO on their website. Getting it right requires constant monitoring and adjusting, including constantly adding valuable content. The user experience is also a big thing in today’s digital world. If you can look at things from the users point of view and really deliver what they are looking for, it will make a huge difference to your visibility.

3. Mobile Friendly Care Home Website

According to CIODive, 70% of all internet traffic now comes from mobile. It’s important to understand what this means when it comes to care home website design. Smartphone screens are smaller and website design needs to be what is called ‘mobile friendly’. This means, when someone accesses your site via their mobile phone, they can actually read your content and engage easily with your site. If you have an outdated website, it’s unlikely that you will have this facility built into the design. This alone could mean you are missing out on many potential clients and job candidates.

4. Appealing to Job Seekers

While your website is a vital portal for families searching for care homes in their area or in a specific location, it’s also a valuable recruitment tool. This is one area where many healthcare businesses don’t always leverage the full potential. Having a dedicated and attractive recruitment page where you can advertise vacancies is indispensable.

It’s important to have the right SEO in place such as keywords which means your job vacancies will rank higher on Google for your area. But it’s also vital to have a site that makes potential employees think you offer everything they are looking for. If you want to attract high-quality staff on a regular basis this is one area that you will need to get right.

5. Website Security

Outdated websites have one particular failing that is highly important in today’s digital world and that’s security. Look at your website address. Does it start with a http:// or https://?

The former is the older, less secure version of the file transfer protocol that websites use to move data from one computer to another. Https is a more secure method and ensures that any information sent is properly encrypted. That means you run much less risk of your data being intercepted or corrupted by those with malicious intent.

The point here is that a secure website not only gives your customers confidence when dealing with your business it’s important for search ranking. Search engine Google is now labelling sites without proper encryption as insecure, meaning anybody visiting your website will first be met with a page advising them that your website is not secure.

6. Promotional Tool

Are you truly maximising the full promotional benefits of your website? Your website provides you massive potential in order to shout about how wonderful your care home is and why families should choose you for their loved one, and why candidates should work for you.

For example:

  • Link to CQC reports
  • Highlight any awards or achievements of your care home, or of your staff
  • Introduce your staff and managers to the wider world with lively profiles
  • Include staff reviews
  • Include articles that show how your care home business works with the local community
  • Include residents or family member reviews

Once you start thinking about how you can develop your care home website to make it a better promotional tool, you’ll be surprised at what can be achieved!

At Go Apply, we understand how a great website goes hand in hand with a successful care home business model. If you’d like to review your current care home website or develop a completely new one specifically designed for your care home, contact our expert team to find out how we can help.

We’re Finalists!! Observer Business Excellence Awards 2019 for Innovation

We’re Finalists!! Observer Business Excellence Awards 2019 for Innovation

We are delighted and excited to find out we have been shortlisted as Finalists in the Observer Business Excellence Awards 2019 for Innovation. The team is looking forward to the gala dinner and results in June 2019!

About Us

The Go Apply objective is to support healthcare organisations across the UK with innovative internal recruitment solutions and it is reassuring to receive credit for our services.
We provide an alternative to traditional recruitment agencies, by working with our clients to fix internal issues and pursue the following client goals.

  1. Reduce agency spend / reliance
  2. Reduce internal vacancies
  3. Improve the candidate hiring experience

Our blueprint is clear in design and allows us to support businesses to empower their internal hiring process through the following steps:

  1. Hiring Process
    We build and prepare slick recruitment processes that candidates and hiring managers love
  2. Recruitment Systems
    Manual or digital systems can be equally effective in different scenarios, we work with our clients for the best fit
  3. People
    We can support your recruitment team by empowering them to be hiring superstars
  4. Recruitment Marketing
    Ensuring vacancies gain maximum coverage will bring new applications. We find cost effective methods for results
  5. Recruitment Support
    We provide local recruitment support sourcing, screening and interviewing potential candidates

Services and Results

The UK healthcare market is currently experiencing unprecedented vacancy levels. According to a report in the Guardian last year: “On average, in care homes there are about 2,800 unfilled manager jobs at any one time while, despite concerted recruitment drives, vacancy rates and turnover rates continue to climb.” In addition the true sector vacancy rate calculated by Skills For Care in 2018 was 8.0%, equivalent to around 110,000 vacancies at any given time. This presents a very real challenge for healthcare organisations and internal recruiters who are seeking to attract the best candidates. Bringing new people into the sector is also proving to be a challenge and the overspend on temporary agency staff is on the rise according to the latest CQC State of Care report. Attracting a younger demographic is important in order to replace those who will retire in the next few years. This is made even more vital when you consider that a further 650,000 job places will need to be filled by 2035 to cope with the care needs of an ageing population.

These clear reviews and official warnings prove that Go Apply’s services are in demand. By offering an innovative alternative to traditional temporary staff agencies and permanent placement agencies we can significantly reduce costs and damaging agency reliance, offer improved continuity of staff, plus a legacy to our clients for the future. This is also a service that we guarantee based on results.

We have provided various client solutions including:

Seamless fit with your HR team

Seamless fit with your HR team

Results:

  • Performed in excess of 900 telephone interviews
  • Facilitated over 300 job interviews
  • Instrumental in more than 140 job offers
  • 42% decrease in agency spend by our clients in 2018 alone
  • The success of our initial contracts have allowed effective case studies that offer confidence to new and prospective clients, together with positive testimonials.

Company Initiatives

Workforce
From the beginning and under the guidance of a full time working mother, Go Apply understood the importance of a flexible workforce. Our current internal team is four strong and made up of three working mothers on flexible hours contracts, to work around the equally important family life. We offer reduced hours in the holidays, plus term time hours that fit around school. This allows us to tap into a skilled workforce that perhaps is overlooked in office environments due to the traditional 9-5 hours. For working parents 9.30am – 3pm is available and this provides us an effective and loyal employee that enjoys the balance on offer. In our opinion this untapped resource is a real feather in our cap as our team grows.

“Working for Go Apply allows me the opportunity of a rewarding career with the flexibility to still be a dedicated single mother to my 3 children. The part time hours fit in well with my family commitments and they offer flexibility during school holidays when needed.” Consultant.

Innovation and Reinvention
The world is moving at a fast pace, in particular with recruitment and internal hiring. Traditionally a newspaper advert or post with an online job board would suffice. Now much more is required to be seen and heard by potential job applicants, plus due to the competition levels offering more and appearing an attractive proposition is as important as ever. As an example we provide the latest solutions including an automated ‘chatbot’ that sits on a clients website. The artificial intelligence can take an applicant all the way through an initial application process and answer questions along the way. It is this style of innovation and development that makes our services stand out, and our clients campaigns more successful.

Client Guarantees
Our core services are fully guaranteed and based on results. We are confident that we will improve clients hiring situation, and offer a unique guarantee which is agreed prior to commencing work. This is based on key metrics, reducing spend and / or solving any specific issues unique to each project. Our guarantee “Working with Go Apply will not cost your organisation any more than your current associated spend, for improved results.”

“We recently worked with the Go Apply team on a major project. Having terminated a companywide agency agreement weeks previously, we needed to quickly establish PSL’s for each of our operational homes, working with multiple businesses and stakeholder. They were able to lead this project on our behalf, and introduced us to other professional parties who were able to better clarify our legal and tax positions on a number of aspects of the PSL arrangements, driving each to work within short timeframe. We are therefore very happy with the outcome achieved. We would definitely recommend Go Apply.” Chief Financial Officer, UK Healthcare Business.

What Jobseekers Want From Their Next Care Home Role

What Jobseekers Want From Their Next Care Home Role

According to a report last year by Skills for Care, there are some 1.47 million people working in adult social care in England alone. That’s in addition to the nurses and other healthcare professionals who are employed in care and nursing homes across the sector.

With an increasingly ageing population pushing demands on care services, this has led to an increase in the number of open job opportunities for experienced carers. Positioned as ‘good news’ for the future of the healthcare sector, this brings critical recruitment challenges for the future that need to be addressed today. Care jobseekers now have more choice than ever, good carers are increasingly transient and can afford to be more selective in who they choose to work for and what roles they decide to accept.

This presents a very real challenge for healthcare recruiters and healthcare organisations who are seeking to attract the best candidates. Bringing new people into the sector is also proving to be a challenge and the overspend on temporary agency staff is on the rise according to the latest CQC State of Care report. The average age of the caring workforce is 43 and there are currently around 320,000 workers who are over the age of 55. Attracting a younger demographic is important in order to replace those who will retire in the next few years. This is made even more vital when you consider that a further 650,000 job places will need to be filled by 2035 to cope with the care needs of an ageing population.

The challenge is that many younger candidates are looking for careers that give them the opportunity to learn specialist skills. Another challenge, at least according to some in the care industry, is that the profession is viewed as a ‘last resort’ rather than a future career that has value and the chance to progress.

What Jobseekers Are Really Looking For

Care jobseekers can largely pick and choose who they decide to work for because there are plenty of live opportunities. The healthcare organisations that are visibly appealing and able to offer additional benefits are more likely to attract higher quality candidates, and retain them.

Over the last year at Go Apply, we’ve been made more aware of the benefits that care jobseekers now value most as part of a job offer:

1. Help With Transport/Transport Costs

The cost of travelling to work is certainly one factor care jobseekers put at the top of their list when considering their next post. Carers often work varying shift patterns which don’t always chime with local travel provision, especially if their place of work is in a fairly remote location.

The price of transport, certainly in many inner-city areas, can be prohibitive. Even if carers have their own transport, finding parking and the cost in petrol can be an issue. One of our clients offer free transport to and from their care home from the local train station. This has been a hugely attractive benefit to the candidates that we have engaged with for this particular role.

2. Reduced Cost Meals Available Onsite

Most jobs come with hidden extra costs and the care sector is no different. One added benefit that care jobseekers are likely to be attracted by is a reduced cost or even free meals onsite where they work. For care homes that are again situated more remotely, where there isn’t a local shop or café at which staff are able to buy lunch or a snack, this is doubly important.

A few of our clients offer reduced daily staff meals onsite from the care home restaurant and the staff absolutely value this benefit! Staff no longer have the hassle of preparing and taking their own food to work with them, so having a cheap, easy, healthy meal option onsite is a definite bonus! Not only does it save the candidate time but money as well.

3. Flexible Shift Patterns

Not all benefits that care jobseekers are looking for is finance related. Care work involves long and unsocial work hours which can also sometimes be unpredictable. Someone calls in sick and suddenly a carer works an extra shift to help fill the gap.

Consider a carer who is a working parent and their shift starts at 7:30 in the morning and lasts 13 hours. That carer will leave home possibly before their children wake up and won’t be getting back home until well after eight in the evening.  This potentially means that this individual won’t actually see their children for all the days that they are on shift, having a huge impact on their work-life balance and spending quality time with their family. This is a major reason why younger carers move into different professions, simply because they don’t get the flexibility they need to maintain a proper work-life balance at an important time in their lives. And it’s actually not just younger carers that crave more shift flexibility.

Healthcare organisations that offer more flexible working patterns are more likely to attract a wider range of care applications. This is something the industry as a whole need to address, as often we experience the attitude from clients that “this is the way that we have always worked”. This means the balance from client to employee is not quite right.

The big question we need to ask is: How many loyal and caring employees leave the care industry because of the strain of unsocial hours on family life or perhaps don’t apply for a role in the first place?

4. Care Home Career Progression

This is a major issue within care. The majority of candidates that we interview are looking to move jobs in search of an employer that will support them with training and career progression. Many candidates say that they joined their current employer who promised training and career progression, but that this was a false promise, and the employer has not been forthcoming. Millennials in particular are driven by constant career growth and progression opportunities and they will continue to job hop until they find it.

Whether it’s support in gaining qualifications such as NVQs or learning specialist skills, healthcare companies that actually deliver are very much more likely to attract higher quality and committed candidates to their business. If your healthcare business is looking to recruit the best candidates, then making a commitment and fulfilling on development training should be a high priority.

If you’re about to recruit staff for your healthcare or nursing home organisation and want to attract the best candidates, introducing value-added extras into your package can make a huge difference to care jobseekers. Whether it’s the chance to learn new skills, help with travel expenses or a more flexible approach to shifts and working, it can make a definite impact to the level of care you provide, your reputation and of course reduce the reliance on and cost of temporary agencies.

We at Go Apply are specialists in developing a happy candidate experience for care and nursing homes. Our goal is to help healthcare organisations fill internal vacancies and reduce agency spend. Get in touch today for a complimentary no obligation health check.

 

Why Local SEO is Crucial for Your Care Home Website

Why Local SEO is Crucial for Your Care Home Website

If you have a care home website, the first thing you want to make sure of is that local people can access your details and see what kind of services you have on offer. Most businesses are beginning to understand the importance of search engine optimisation or SEO. What they don’t always realise is that focusing on local SEO can have significant benefits. If you run a care home, chances are you mostly cater to a local audience. For example, if you run a business in Brighton, you ideally want local Brighton residents visiting your site as they are more likely to be interested in what you have to offer in the first place.

What is Local SEO

First of all, it’s an incredibly effective way to market your business online, helping you to promote your care home to local customers at the exact moment they are looking for your services online.

If you carry out a care home search on Google, you will see a number of different results come up. One of these is a box containing local searches. It’s important if you are looking for a specific shop or service, such as a care home. These results will generally come with a map, pinpointing your business location. Further down the page, you will also see organic search results (as opposed to paid for ads at the very top and bottom) which include businesses that have optimised their care home website to show up for your particular search term.

Why Local SEO is Important for Your Care Home Website

If someone searches for ‘care homes in Colwyn Bay’ on Google and you have optimised your site for this kind of search, you stand a good chance of appearing on the first page of results. Why is this important? Because the majority of people will only look at the first page of search engine results rather than clicking through to page 2, page 3 or page 4. According to research, over 90% of searchers will pick a business they see on the first page of internet results from an initial query.

Positive results are easier to achieve with local SEO strategies because of the smaller pool which means there’s less competition and the fact that other care homes in your area may not have carried out optimisation on their website.In doing this, you are not only making yourself more visible to families looking for a care home for a family member, however. If you are planning to recruit staff, people looking for jobs online will be more likely to see you as well. Including a dedicated recruitment page on your website which is also SEO optimised to attract local candidates, for example, means that you can catch the best employees before anyone else and get them to work for you.

What Local SEO Involves

There are several strands to effective local SEO marketing. To get it right, you need to utilise a number of different strategies. This can include keyword optimising your care home website to ensure it shows up in organic results. You can also join free services such as Google My Business which enable you to put your location on Google Maps and accept reviews from clients.

Producing a dedicated recruitment page for your business could be important if you want to continually attract the best candidates to work in your care home. You should also nowadays optimise your site for voice search – many people use options like Siri on their phones or have digital assistants like Alexa rather than typing their query into a box.

Bring all these different strands together and you should create a strong and effective digital marketing strategy that raises your visibility for local searches, putting your care home website in full view of potential clients and job seekers.

At Go Apply, we have vast experience of supporting businesses such as care and nursing homes to resource and maintain their recruitment processes so that they attract the right staff. Contact us today if you want to find out how recruitment can be easier and work seamlessly with your website.